Tag Archives: music-streaming

In times of turmoil, many of us turn to music for comfort, uplift, and escape, and that’s certainly been true since the coronavirus swept through the U.S. and kept most Americans at home. While music streams were down in the first few weeks of social distancing, they’re slowly returning back …

Two months ago, Louis Posen, founder of the long-running California label Hopeless Records, noticed an aberration in his company’s streaming numbers. A track was cruising along, earning roughly 3,000 streams a day. Then, “All of a sudden it got 35,000 streams a day for three consecutive days,” he says. The …