This story appears in Rolling Stone‘s 2021 Future of Music issue, a special project delving into the next era of the multibillion-dollar hitmaking business. Read the other stories here. Ali Tamposi has co-written some of the biggest pop hits in recent memory, from Shawn Mendes & Camila Cabello’s “Senorita” to …
Read More »How Do You Get a Hit Song? Spotify Says to Pitch It
On any given day, according to Spotify‘s CEO Daniel Ek, around 40,000 new tracks are uploaded to the music-streaming service — be it from major labels, independent outlets, unknown new artists going the DIY route, or a madcap mix of all. The deluge drives artists to try anything to make …
Read More »Future 25: Sam Taylor, EVP of Creative at Kobalt
Publishing has historically been full of horror stories about artists or songwriters signing away their copyrights for eternity. But Kobalt, an independent outlet, promotes a different model: more flexible deals in which writers retain ownership of the songs they have written, keep more income from their songs than they might …
Read More »Fake Streams Could Be Costing Artists $300 Million a Year
Two months ago, Louis Posen, founder of the long-running California label Hopeless Records, noticed an aberration in his company’s streaming numbers. A track was cruising along, earning roughly 3,000 streams a day. Then, “All of a sudden it got 35,000 streams a day for three consecutive days,” he says. The …
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