Articles

So much of what we do in life comes back to storytelling. It is at the heart of our families, friendships and relationships. It transcends cultures and traverses thousands of miles across borders and oceans. Whether our own stories or those passed on from generations, the stories we tell, hear …

As a former professional runner and a British Army veteran, my business background is in sales. I was with a global recruitment firm prior to founding SOS Hydration. As a recruitment professional, I was selling people’s skills to businesses, and to do my job well, I had to learn sales …

First thing’s first: What is the metaverse? According to the Oxford English Dictionary, the metaverse is “a virtual-reality space in which users can interact with a computer-generated environment and other users.” Still unclear? I’m not surprised. Breaking Down the Metaverse Concept Think of the metaverse as a virtual world where …

A few weeks ago I started reading Jon Ronson’s book, Lost at Sea, which is a collection of essays that revolve around the strange things we’re willing to believe in. The book tackles an array of ideas and experiences, ranging from an existential conversation with a robot named Bina 48, …

So you made a pilot, promo or short. You might be asking yourself: Now what? One of my clients called me recently to help him strategize the next steps now that his short had been edited. Based on my experience being involved in the many facets of the entertainment, media …

As a former pro runner and British Army veteran, I have experienced many losses in life that complement the many victories, but it’s from the losses that I have learned the most valuable lessons. This is why it’s important to reinforce that while losing isn’t what we set out to …

Healthcare and pharmaceutical companies have been hit pretty hard by cybercriminals, so it’s likely a matter of time before we see more cannabis companies in the news with multimillion-dollar ransom demands. To find out just how vulnerable the cannabis industry might be, I reached out to Ben Goodman, founder and …

Last year, video conferencing provided the perfect answer for many businesses that were scrambling to accommodate remote work and virtual customer interactions. As video took over as the new primary format of business communication, it led to “Zoom burnout.” Additionally, etiquette became a big concern and topic since, in the …

Over the last decade, there has been a trend away from sugary beverages and toward a cleaner label. The global pandemic has accelerated this trend, especially in the adult beverage market. Part of the better-for-you beverage space, non-alcoholic (NA) beer is skyrocketing in popularity. Global Market Insights predicts that NA …